An integrated approach for innovation

Thursday, July 19, 2018

The modernisation of hotels is a major challenge that must involve an innovative approach in order to optimise time, costs, results and quality. “The organisation of the supply chain today limits the possibility for real innovation, for disruptive innovation,” stated Eugenio Cecchin, CEO of Ideal Standard, at REbuild, suggesting a more global approach: “We need to move away from the business environment and to involve entities in the research and development process that work in close proximity with my products and my solutions,” considering the entire life cycle of the product we want to achieve, with a more holistic vision, able to overcome the maximisation of the individual's advantage to create new markets with new approaches.