21+22 June 2016 - fifth edition

Circular, Digital, Social

REbuild will focus on ways to increase the productivity of the construction sector through industrialization, new business models, information technology and the creation of value and demand through new social and participatory processes.


The major environmental challenges, the last industrial revolution and the new technologies are changing the rules of the game, questioning the traditional supply-demand models. The real estate and construction sector, currently struggling with the economic recovery, can not fail to grasp such opportunities whose potential and impact need to be carefully assessed. Circular means focusing on the start of the product's life cycle instead of the final stage, with a view to minimize the use of raw materials recycling waste materials and enhancing the different production stages. REbuild paves the way to the circular economy strategy, aware that significant cost savings coupled with improved performance is of paramount importance for businesses nowadays. In particular, companies led by circular economy principles can achieve unprecedented levels of efficiency and productivity in the real estate sector.


REbuild had already focused on challenges such as energy efficiency and the reuse of existing assets. Such challenges will be further considered in this edition by presenting other innovative national and international experiences, following the prominent examples of Holland and Germany. This year’s main focus will be on the impact on the market of industrial services and production, reshaped by information technology. Unexpected and surprising processes involving neighborhood services, public mobility and infrastructure. The design activity is, among other examples, a path through which information technologies will enable new business models, foreshadowing discontinuous changes compared to the traditional organization of the market. REbuild has endeavored to search, select and communicate new trends especially focusing on understanding the cases, emphasizing the value being generated and analyzing business models. Furthermore, it is interested into successful experiences derived from the interaction of different actors.


New social processes play an important role in the innovation and reuse of the existing architectural heritage. Families willing to live in co-housing groups, young makers looking for co-working shared spaces, creative people and associations working in otherwise abandoned public buildings are just a few examples of the extent to which communities can organize themselves, coming up with original adaptive reuse strategies concerning both public and private buildings, thus determining unprecedented opportunities for the creation of new social and financial value. Rebuild will emphasize and communicate stories, instruments and actors in order to contribute to the creation of a certain culture and a certain market model capable of intercepting new demand.